I've been told that I'm a unique breed. I see things a little differently and find ideas and opportunities tucked away in obscure corners of projects. I have a talent for carving meaningful stories out of research data to provide client (and creative teams) with relevant and actionable trajectories in which to attack their projects. I make it a priority to read between the lines of client requests and to empathize with the lives of shoppers and consumers. I'm never content unless I learn something new, design something different, or provide a unique perspective.