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P&G Hair Care Retail POP
On a quarterly basis, we created a retail display system that supports the "salon-quality" equity of the brand, keeping solutions economic and flexible for utilization across product lines and retailers.
When developing PDQ trays, we worked intimately with P&G's production vendors, leveraging their capabilities to develop displays that featured molded plastics, acrylics, and metal to create forms that demanded attention in-store, while developing a long-term production plan that offset the initial mold-making costs to create economic solutions. The panels were designed to accept printed materials that allowed for messaging unique per product line, and allowed for renewed graphics during future drives.
Once again, we partnered with P&G's production vendors, to leverage their capabilities in developing semi-permanent endcap using plastics, acrylics, and metal to produce a display that would stand up to long time use. This solution was designed to be in-store 3 months in Canadian retailers, but in most instances remained in store for at least 6 months. Temporary floor stands featured corrugate and vacuum-formed pre-packed display that was designed to assemble quickly and easily and solutions that arrived at retailers pre-packed, designed to withstand extended use and re-merchandising.
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