Promotions M&M's/Mars
At Draft Worldwide, we developed promotions for major candy holidays (Halloween, Christmas, Easter) as well as between season slots. We were charged with innovating and delivering new ways to engage shoppers and be industry leaders.
 
We delivered M&M/Mars' first online promotion in which consumers could win one of 100 cars using unique codes supplied under the wrapper. Although prizes were awarded based on time of entry, gameplay gave the consumer the impression of a chance to win every time. Promotion was supported by retail displays and merchandise.