top of page

Masonite Retailer Exploration

Door shopping is confusing and overwhelming. Masonite was looking for understanding of the marketplace and their shoppers, and for strategies to connect with consumers and celebrate their product in-store. Our internal research team held shopper interviews and, with much industry research from the client, our team synthesized the input to define opportunities.

Screen Shot 2019-05-17 at 2.52.43 PM.png

Working within those strategies, I created a slew of ideas, tools, engagements, and displays that could be leveraged to foster connection with and provide clarity for the shopper. These ideas were sorted, sifted, and rearranged to develop tool kits that provide thematic direction in-store.

Screen Shot 2019-05-17 at 2.52.49 PM.png

Exploring those kits of tools, we delivered layouts and solutions across different ambition and investment levels. Each solution set delivered increasingly interactive ways for shoppers to learn, compare, and shop doors.

Screen Shot 2019-05-17 at 2.52.57 PM.png

Screen Shot 2019-05-17 at 2.53.04 PM.png

bottom of page