M&M's/Mars 
100 Cars Promotion
The client was looking for a unique spin on a cross-branded promotion for Snickers and M&M's. This was M&M's/Mars first major test of the on-pack/online model, and featured a game called Classic or Clunker, which  gave away 100 cars ranging from a 1966 Corvette to a 1974 Dodge Dart. Masterfoods found the Internet to be so efficient that it now uses the Web for almost every consumer promotion.