AbuGarcia Interactive Display

Abu Garcia was seeking a way to encourage shoppers to interact with their premium ($600-800) fishing reels without the risk of retail theft.

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We approached the challenge by separating the elements of a touch screen and secure the product between them within a dynamic display case. Shoppers can look down through the counter glass and drive the video engagement presented below the reels. This solution provides retailers with a safe, associate-free interaction as well as an easy and cost-effective way to change products and messaging.