Skechers Collateral and POP

When I first started working with Skechers as a client, they had only been in the marketplace for a couple years and followed a very from-the-hip manner of marketing. I helped to introduce a purpose-driven process, based on insights and delivering a plan in which elements would be cohesive and carry a targeted message and theme across all elements.

For example, we configured photoshoots to support both print and television, utilizing the same props and models. The theme carried through the product photography, POP design, and all other collateral.