Skechers POP

Of the many elements that I designed for Skechers (Catalogs, POP, print ads, television spots, packaging, sales tools) the work created to introduce the Baffin boot is one of my favorites. To drive awareness the boot's resistance to low temperature and its waterproofness, I developed a campaign featuring an image of the boot frozen in ice. To carry that awareness in store, I ignored slat-wall shelf convention and developed a molded plastic shelf that resembled ice in which the boot nestled.