Revolution Beauty Cosmetics System

Asked to design a fixture that would establish a new visual standard in mass cosmetics, our approach to the RBI "Fast Beauty" set was to create an inline boutique that would bridge the gap between mass and prestige beauty.

 

The result was an experiential space that encouraged the Ulta guest to explore and interact with the product. The modular set worked across all 4 of Revolution's brands, giving each brand a unique look and feel while utilizing common components for manufacturing economies. Designed to complement RBI’s “Fast Beauty” business model, all components are easy to swap out for new product introductions and for ease of assembly in the field.

 

The strategic implementation of this revised system yielded remarkable operational efficiencies, notably reducing the average re-set time for retailers from a demanding six hours to a mere one and a half hours, thereby significantly enhancing productivity and staff satisfaction.