top of page

CocaCola Aisle Innovation

We explored new ways to connect with beverage shoppers in light of the changing attitudes and trends of today's consumer. We sifted through piles of Coca Cola insight and research decks as well as searching secondary research to understand both the atmosphere of the market place and the needs of the shopper. The result was the recognition of a number of "Key Shifts" that had profound influence of the beverage business.

Screen Shot 2019-05-17 at 4.35.57 PM.png

We synthesized understanding the market opportunities, retail trend observations, and our "Key Shifts" to develop Positioning Strategies with which to establish context for the stories, engagements and design elements of the exploration solutions.

Screen Shot 2019-05-17 at 4.36.05 PM.png

Following the trajectories established with each positioning strategy, we developed designs and engagement possibilities that deliver to a number of different ambition levels for retailers.

Screen Shot 2019-05-17 at 4.36.14 PM.png

Screen Shot 2019-05-17 at 4.37.02 PM.png

Screen Shot 2019-05-17 at 4.37.13 PM.png

bottom of page