Skechers Baffin POP

Skechers introduced their Baffin boot to be water-proof comfort rated to -40 degrees. In developing branding, I wanted the image to communicate those benefits without copy explanation. We shot the shoe frozen in a block of ice for the print advertising and wanted to translate that into POP tools in-store. The solution was to replicate the ice with a vacuum-formed  shelf in which the shoe nestles on slat wall and countertop.