Snickers 
Hungriest Player Promotion

M&M's/Mars asked us for a promotion to leverage a partnership with the NFL while remaining agnostic of teams. We were charged with celebrating Snicker's "Are You Hungry?" theme and make a connection with the partnership. We created one of M&M's/Mars first online promotion where consumers could vote on their prediction for that week's "Hungriest Player" (based on performance) to win tickets for the Super Boel.  We also designed a variety POP elements that sponsored the promotion in store.