ConAgra Banquet 
Livin' Like Labonte

Banquet landed a sponsorship with NASCAR and one of its most popular drivers of the time, Bobby Labonte. The promotion was centered around an online racing game with a timed award structure. This was one of the very first online game-play promotion, so, by rules, we had to ensure that the game was accessible for consumers using the lowest-speed Internet service, which was dial-up at the time. The promotion was sponsored in FSIs and on packaging which we designed.