M&M's/Mars  Brand Development

and Packaging

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We consistently provided thought leadership and exploration for the M&M's/Mars client to help them think differently and more creatively about their business. One aspect was an ongoing project to deliver new product innovation concepts to the client. This "Xocolatl" concept (Aztec for "Chocolate") not only provided an opportunity for a premium chocolate bar to discerning consumers, but a new way to interact with packaging. The bars featured different sets of hieroglyphics, each telling a different story, puzzle, or promotion for the customer to unlock